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Writer's pictureMichael Yearby

Meaningful Content Degradation in the Era of Social Media


The last function was performed by the development of social media which caused change in hundreds of millions of social creatures. The digital transformation has lead to many advantages such as unparalled connections and sharing of information all over. Nonetheless, it has also resulted in an alarming impoverishment of the quality and profundity of content, thereby, this social ‘process’ is suspected of its consequences for cognitive abilities and essence of creativity.


How Reading Culture Affects Cognition?


The decreasing rate of deep reading is one of the most worrying phenomena. Social media platforms are created for the purpose of capturing and retaining the user’s attention which is why they favor short, easily digestible contents. Such brevity and superficial type of interaction have not only caused the average attention to drop but is also viewed as weakening our cognitive abilities. The relentless stream of messages and the eternal curation of more chitchat in the form of new content create a kind of mind activity that is the opposite of the concentrated, contemplative thought necessary for engaging with intricate ideas.


Content Isomorphism and Spectacle of Diversity


In a world of intense crowds, content creators tend to get into a sprint in order to gain as much of the audience as possible. This phenomenon is what can be referred to as isomorphic content whereby the content across the platforms looks very much alike. The altar of algorithmic appeal undermines uniqueness and creativity in the pursuit of virality, creating a world where originality is rare, and everything turns into a repost of a repost.


Monetization and the Pathology of Portrayal


The monetization of social media has brought with it a negative connotation of success where we have emerged to equate it with money and popularity. This culture has promoted the use of other people work without appropriate acknowledgment, thus, making the line between inspiration and plagiarism fades. The content nowadays is designed not to educate or motivate, but to take advantage of algorithmic trends in order to make money. The relentless chase after monetization killed creative people leaving no place for those who want to think out of the box.


The Uncommonness of the Authentic Voices


In this habitat, original creators are few and far between. Imitation is the bridge that most content creators get stuck on, and in most cases, they recycle ideas instead of nurturing their unique perspectives. There is always a push to keep producing content and the draw of fast, clear results have put many off the path of finding their authentic voice.


Dark Virality


The search for social media stardom has yielded disturbing realities. People would rather take out their phones to record a violent act rather than to intervene; the nova is the driving force. In the same way, the habit of expressing complaints via the internet, usually without facing the person in person, points up the desire for demonization instead of reconciliation.


The Final Verdict: Reconciliation Over Monetization


In the end, the social media landscape reveals a stark truth: monetization, fame, and followers are pursued more than the need for quality content and true human bond. This endless race for digital glory had resulted in the depreciation of creativity, sincerity, and, what is more important, sanity.


Going forward, we should reflect on the type of digital environment we want to create. Shall we continue to be content as passive consumers in a world of diminishing returns, or do we take positive actions in order to gain back the variousness and richness of content that makes the human life really full? The decision, is as always, of our own making.


Are we sacrificing depth for convenience in the content we consume online?

  • 0%Yes, we're losing depth

  • 0%No, it's about finding balance


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